Whether you’re a former champion athlete or simply a champion for your cause—let us beYour Brand Champions!
Whether you’re a champion on the baseball diamond, grid iron or hardcourt with desire to make a difference using your platform or you’re a hometown hero for a charitable cause—it’s time you add a brand champion to your roster.
Let MizCollins Creative be YOUR brand champion!
What we offer
Brand Strategy
We’ll develop a game plan that will strategically connect the X’s & O’s of your brand across all marketing & promotional channels. We’ll monitor metrics and adjust plans for maximum impact.
Creative Consultation
With a deep bench of talented creatives with expertise in graphic design, web development and social media activation, we’ll take your brand look and feel to the next level.
Storytelling
Telling your story by bringing your vision and mission to life with an impactful brand narrative is the best way to connect with, and grow, your fanbase.
AREAS OF EXPERTISE
Developing Strategic Marketing Campaigns
Website Strategy, Design & Content Creation
Social Media Strategy
Brand Immersive Experiences & Events
PR & Communications
Non-Profit Advocacy
Client Case Study
Former MLB All-Star, Curtis Granderson
Challenge:
Curtis Granderson, launched the Grand Kids Foundation to connect Chicago youth to educational and athletic opportunities and resources, as well as health and wellness initiatives. Over the years, he launched additional non-profits and initiatives—including the Chicago Baseball & Educational Academy & Grand Giving—but they lacked brand continuity.
Solution:
We developed a plan to align all of Granderson’s non-profits under a brand umbrella—the Curtis Granderson Foundation—and gave it a fresh look and connected brand narrative. We trademarked his nickname—The Grandyman—and launched a website by the same name.
We refreshed the branding and messaging for Grand Giving, his annual food insecurity campaign in partnership with Mariano’s, and have increased awareness and donations by 20%.
We secured Curtis as the cover subject of July 2024 Fete Lifestyle digital magazine, with a 14-page article about his commitment to Chicago youth through his non-profit orgs.
Photo credit: @fetelifestyle & @james_gustin
MizCollins Creative is led by
Stacy Collins
I’ve worked with some of the biggest brands in the world— putting together licensing deals with the NHL, U.S. Soccer Federation and NASCAR to support the launch of …For Dummies books, to my time at PLAYBOY where I handled all things Special Editions and model castings. I moved into digital media, where I led the global rebranding of the company (twice) and established a creative center of excellence with a team that connected, created and activated hundreds of marketing campaigns, immersive brand experiences and employer brand initiatives.
My decades-long passion for volunteerism, civic engagement and board service with Chicago-based 501c3 Chicago Cares led me down the path of wanting to “use my skills for good” through MizCollins Creative.
I’m excited to work with athlete foundations, non-profit organizations and small businesses to help them achieve their goals through thoughtful strategic brand and marketing initiatives.
